aed neuland – ein Nachwuchswettbewerb für Gestalter!
The »neuland« sponsorship award, a competition for up-and-coming designers, is organized by the aed and supported by the Karl Schlecht Foundation. The competition shall serve as a platform for especially talented young people in the design field. The aim is to support innovative and sustainable design which is characterized by the highest possible quality with respect to economy and ecology and is functional and userfriendly at the same time but also meets the highest demands aesthetically. Human beings and a design’s advantages for society shall always be at the centre of the creation.
The »neuland« competition for up-and-coming designers is consciously interdisciplinary. Participation is not restricted to special fields or universities. Outstanding young designers at the beginning of their professional careers shall specifically be supported with the competition. At the same time the broad public shall be given an insight into the width and range of design by presenting the awarded designs. The competition and its organizers do not have any profit motives. The competition is solely committed to public good.