Competition Guidelines 2017
1. General Information
The »neuland« sponsorship award, a competition for up-and-coming designers, is organized by the aed and supported by the Karl Schlecht Foundation. The competition shall serve as a platform for especially talented young people in the design field. The aim is to promote innovative and sustainable design, which is characterized by the greatest possible economic and ecological quality and is functional and user-friendly at the same time while meeting the highest aesthetic requirements. Human beings and a design’s advantages for society shall always be at the centre of the creation.
The »neuland« competition for up-and-coming designers is consciously interdisciplinary. Participation is not restricted to special fields or universities. Outstanding young designers are expected to be actively promoted at the beginning of their careers through the competition. At the same time the broad public shall be given an insight into the width and range of design by presenting the awarded designs. The competition and its organizers do not have any profit motives. The competition is solely committed to public good.
In each of the five categories there is one award-winner and up to four nominations. The winner of each category receives a prize of 2,000 euros. The prizes and nominations are awarded at an event in Stuttgart. The award-winners of each category as well as the nominated works shall be presented to the public in a travelling exhibition and documentation.
The aed’s »neuland« award will include the following categories in 2017:
- Architecture & Engineering
- Exhibition & Interior Design
- Industrial & Product Design
- Communication & Graphic Design
- Interaction Design
4. Selection Criteria
The works submitted will be evaluated using the following criteria:
- function/usefulness/user guidance
- technical feasibility
- economic recoverability
- interdisciplinary approach
- quality of presentation
- technical and functional innovation
- consideration of sustainability aspects
5. Cost and Transport
There is no fee for participating in the »neuland« competition for up-and-coming designers. The cost and the risk for submitting application documents are with the participant. The submitted documents will not be sent back.
6. Documents to Submit
Applicants have to register their projects at www.aed-neuland.de. Each work submitted requires a separate registration. Each application has to be presented on a maximum of ten DIN A3 pages which can be designed freely (name, address, university, work title and selected category have to be indicated on the title page). These documents have to be presented as a bound printout and as a PC-readable PDF file. The file can be submitted by e-mail or on a CD, the printout has to be sent by post. Submitting additional documents, models or similar work is possible, but the risk and cost is with the participant. The material will not be sent back.
7. Prerequisites for Participating
Students and graduates from universities of applied sciences, academies and universities who are not older than 28 years at the closing date can participate (i.e., who are born after 31st March 1988). Works submitted for a diploma or degree can be entered as well as seminar works or free works.
Closing date (postmark date): 31st March 2017
Jury session: 4th May 2017
Award ceremony and exhibition opening: 29th June 2017
9. Contact Details & Delivery Address
Design category and title of work (e.g. Architecture + Engineering, Sample Title)
+49 160 8894377, Silvia Olp, aed Managing board
+49 711 7675038, Dr. Frank Heinlein, aed Managing board